Kirstie Rickert, CEO of Amourprints, empowers moms and DTC founders to scale with confidence.
Kirstie Rickert is a visionary brand strategist, mentor, and purpose-driven leader who is reshaping how influence is defined in today’s business landscape. As the Chief Executive Officer of Amourprints, she empowers moms and direct-to-consumer founders to grow sustainable brands rooted in clarity, authenticity, and confidence.
Kirstie’s leadership philosophy centers on impact rather than visibility. She believes true influence is measured not by reach alone, but by the depth of connection, integrity in action, and the ability to positively shape lives and businesses. This belief has guided her approach to leadership and long-term success.
With a creative foundation in photography and videography, Kirstie brings storytelling to the heart of brand strategy. She understands that while data informs decisions, stories create trust. By blending authenticity with strategic insight, she helps brands stand out and build meaningful relationships in competitive markets.
Her leadership journey has been shaped by real-world challenges, including burnout and personal setbacks that led to reflection and growth. These experiences strengthened her commitment to resilience, transparency, and people-first leadership—values she carries into her work with founders and teams.
Kirstie strongly advocates for founder-led branding, emphasizing that people connect with people before products. Through clarity of purpose, vulnerability, and consistency, she encourages leaders to build brands that feel human, trusted, and relatable.
Beyond business, Kirstie is deeply committed to social impact. She actively supports global initiatives and believes leadership carries responsibility beyond profit. For her, success is defined by contribution, service, and the legacy created through uplifting others.
Kirstie Rickert represents a new era of leadership—one rooted in authenticity, purpose, and meaningful influence. Through her work, she continues to inspire founders and leaders to grow with intention and lead with heart.