Mumbai, September 2025 — Tata Digital, the technology arm of the Tata Group and operator of the Tata Neu super app, has announced the appointment of Rajesh Bansal as its new Chief Operating Officer (COO). The move comes as the company sharpens its focus on scaling operations, enhancing user experience, and strengthening its position in India’s competitive digital commerce ecosystem.
A Strategic Leadership Choice
Rajesh Bansal is a seasoned professional with extensive experience in banking, digital finance, and technology-driven operations. Before joining Tata Digital, he was associated with regulatory and fintech bodies, and has contributed significantly to digital payments, financial inclusion, and operational excellence initiatives across industries.
He is best known for his work at the Reserve Bank of India and National Payments Corporation of India (NPCI), where he played a pivotal role in shaping the UPI (Unified Payments Interface) framework, which today powers billions of digital transactions in India.
Why This Appointment Matters for Tata Digital
- Scaling Tata Neu: As COO, Bansal will focus on strengthening the Tata Neu super app, driving higher adoption and customer engagement across retail, grocery, travel, health, and financial services.
- Operational Efficiency: His expertise in fintech and digital infrastructure is expected to streamline Tata Digital’s operations and enhance reliability.
- Future Growth: With competition from Reliance’s JioMart, Amazon, and Flipkart intensifying, Tata Digital is betting on Bansal’s operational expertise to expand its ecosystem effectively.
Industry Context
India’s digital commerce and super app market is evolving rapidly. While global players like Amazon and Walmart-backed Flipkart dominate e-commerce, Indian conglomerates such as Reliance and Tata are leveraging their retail and services arms to create integrated digital ecosystems.
Bansal’s appointment signals Tata Digital’s serious intent to compete in this space, particularly by focusing on financial services integration, digital payments, and customer experience within Tata Neu.
Tata Digital’s Statement
In its announcement, Tata Digital said:
“Rajesh Bansal’s expertise in digital finance and operational leadership will be instrumental in taking Tata Neu to its next phase of growth and delivering enhanced value to our customers.
